I’m Ethan Cole, founder of Business To Worth and a financial analyst turned entrepreneur. After earning my MBA in finance from the Wharton School of the University of Pennsylvania, I spent over a decade helping startups, mid-sized businesses, and investors understand the true worth of their companies. Along the way, I realized too many great ideas failed simply because their value wasn’t clearly communicated. That’s why I started Business To Worth — to break down complex financial concepts like valuation, investment readiness, and growth strategies into simple, practical guides. When I’m not writing, I mentor young founders and speak at business seminars, continuing my mission to make financial literacy accessible for every entrepreneur.
