Welcome to Business To Worth, a platform built to empower entrepreneurs, founders, and business leaders with the knowledge they need to understand the true value of their ventures.
My name is Ethan Cole, and I founded Business To Worth after spending more than a decade as a financial analyst and consultant. My journey began at the Wharton School of the University of Pennsylvania, where I earned my MBA in finance. That education gave me the tools to understand how businesses are valued, scaled, and positioned for long-term success.
Over the years, I worked closely with startups, mid-sized companies, and investors. Time and again, I noticed that many brilliant ideas never reached their full potential — not because the founders lacked vision, but because they didn’t have the tools to properly evaluate or communicate their business’s worth. Investors speak a specific language, and without fluency in that language, too many great opportunities are lost.
That realization led me to create Business To Worth. My goal is simple: to break down complex financial concepts like valuation, investment readiness, and growth strategies into clear, actionable insights that anyone can understand. Whether you’re just starting your business or scaling to the next level, you’ll find guides and resources here designed to make financial literacy accessible and practical.
Beyond the website, I mentor young entrepreneurs and regularly speak at business seminars, continuing my mission to help founders turn potential into success.
At Business To Worth, we believe no idea should fail simply because its value wasn’t understood. If you’re ready to unlock the real worth of your business, you’re in the right place.